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Define the concept of market segmentation

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Reference no: EM132795148

Problem 1: define the concept of market segmentation and explain its importance for new small businesses

Problem 2: List and explain at least 3 benefits of segmenting and targeting markets.

Problem 3: Marketing plans can define the process of segmentation in different ways depending on the nature of the business and the product or service. In general, what 4 categories of segmentation can be used for this purpose? Briefly explain each one of them.

Reference no: EM132795148

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