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Case Response: Airbus
1) What elements about the Airbus consortium reflect the description of the culture clusters (GLOBE) and dimensions (Hofstede & Kluckhorn) that we have read about and discussed in class?
2) How would you define the concept of 'economic patriotism'? What role do you think it may have played in the problems besetting Airbus and the decision not to go ahead with the EADS-BAE merger?
3) To what extent do you consider that the wiring problems with the A380 were a reflection of the way the Airbus company was organized despite the merger of the national components in 2001?
4) If you were a consultant to Airbus what advice would you give the corporate executives in order to move the company forward after some of their struggles?
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