Define the concept of consumer motivation

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Reference no: EM133555488

Discussion Post

Question I. What is the key difference between intentional and unintentional learning?

Question II. What is habituation, and what does the concept of adaptation level have to do with it? How does it tie to framing?

Question III. Define the concept of consumer motivation. What two orientations are driven by consumer motivations?

Textbook: Babin, Barry J. and Harris, Eric (2018). CB (9th ed.). Cengage.

Reference no: EM133555488

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