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Question: Since PDM is a digital marketing agency, it naturally accepts clients from any industry and you are well aware that digital marketing can deliver results to virtually any company.
After many meetings over the last few months of 2022, the executive marketing team, as well as the DMS, have understood that as of 2023 and 2024, PDM's goals are to increase their customer base by at least two new clients per month. In order to reach this goal, PDM has decided to invest in search engine marketing (SEM).
Here is what has been strategized so far:
ASSIGNMENT STEPS
You are required to develop a complete SEM strategy for this part of the assignment.
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