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Define the companys objectives for the product

Assignment Help Marketing Management
Reference no: EM132476965 , Length: word count:6000

ASSIGNMENT: STRATEGIC MARKETING MANAGEMENT

Read the article below and complete the task at end.

Article - Foreign retailers seek to overcome barriers to India expansion by Aliya Ram

The plan should cover the application of relevant theoretical frameworks and must address the following key areas:

Part 1. Executive Summary

Part 2. Current marketing situation
(A thorough audit of the organisation must be undertaken. and a summary of the findings of the audit of the current situation should be included in the main body of the report. Where information is unavailable or regarded as classified and confidential indicate it as such and make any reasonable changes/ assumptions/educated guesses you feel appropriate)

Part 3. Marketing objectives

Define the company's objectives for the product in the areas of sales, market share, and profit, and the issues that will affect these objectives in the context of corporate objectives. The objectives must be specific, measurable, achievable, realistic and time-based

Part 4. Marketing strategy

Present the broad marketing mix approach to be used to achieve the plan's objectives. Ensure that you also visit the organisation's internet web-site and incorporate e-commerce as an integral part of your marketing strategy.

Part 5. Action programmes

Part 6. Budgets

Part 7. Marketing Controls

Part 8. Presentation

APA Style

Reference no: EM132476965

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len2476965

3/20/2020 11:36:39 PM

Hello all please find attached 5 pages for strategic marketing management. Assignment must be of at 6000 words. Please send quotation. Thank you

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