Define the business problem

Reference no: EM132689284

By now you should know the basics of marketing research from the materials Tess and Maddie loaded for Jack. In this week's discussion you'll be designing a short market research plan for the product you selected for your marketing project. You'll follow the same basic process we covered in the research materials that looked like this:

Question 1: Define the business problem.

Question 2: Convert that business problem to a research question

Question 3: Determine segment and sampling technique

Question 4: Select which type of research will work best for our question

Reference no: EM132689284

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