Define the brand personality

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Reference no: EM133296809 , Length: 3 Pages

Assignment:

Consumers often choose and use brands that have a brand personality consistent with their own actual self-concept, ideal self-concept, or others self-concept. Examine one of your recent purchases of a car, computer, furniture, or clothing, etc.

Why did you purchase this product?
Who influenced this purchase?
What does this purchase say about your own self-concept ideas?
What is your definition of the "brand personality" of this recent purchase--as compared to the definitions stated in the chapter by Stanford's Jennifer Aaker?

(2 to 3) pages responding to the above questions including an introduction and conclusion with reference please.

Reference no: EM133296809

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