Reference no: EM132160008
Assignment
Students will be working in their Learning Team as a development team, creating and developing their own brand/product throughout the remainder of the course.
We should always shoot for the mid age range, 20-30, maybe an app to keep track of your children and set alarms for when stuff needs to be done or when the child should be home by. Controlled entirely by the parent.
For the first phase of development:
• Identify the target market.
• Define the brand elements using the six building blocks discussed in the readings.
• Define the brand equity position.
• Create a brand management strategy for the brand and its products.
o How should the product be promoted/marketed?
o Develop a social media strategy.
o Identify and address the challenges and opportunities as they relate to the brand's niche and competition.
Create a 7- to 10-slide Microsoft® PowerPoint® presentation to present your brand or product.
Include speaker notes to add more detail and explanation to each slide.