Define the audience profile

Assignment Help Management Theories

Reference no: EM133534754

You are required to use the IMAP Part 1 template; please download the attached IMAP Part 1 template and answer the following questions within the format:

Define the audience profile. Who wants your product/service and who needs it? Where do they live? What's their age, gender, income, etc.? Provide data to illustrate the audience.
Identify existing intentions, in relation to your company's offering, of that audience. What do they search for and how might they perceive the offer in the terms they use? What do their intentions say about their lifestyle, interests and broader needs?
Establish types of customer roles and personas targeted. Describe how each of these customer types should shape messaging.
Identify online channels to reach the audience, establish awareness, build trust, authority and that are most likely to produce conversions.
Provide a brief summary of engagement goals within each position of the AIDAS model.
Based on the UVP, develop four (4) original search engine marketing (SEM) ads to be tested with the four main personas; you should have one ad per main persona. An SEM ad contains two headlines and one description line and the ads have the following specs: headlines 1 and 2 - 30 characters (including spaces) and the description will be 80 characters (including spaces). Please do not include a URL in the headline or the description line. Please download and use the Excel template, which will keep track of your characters, and see below for an example of an SEM ad.

Reference no: EM133534754

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