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You are required to use the IMAP Part 1 template; please download the attached IMAP Part 1 template and answer the following questions within the format:
Define the audience profile. Who wants your product/service and who needs it? Where do they live? What's their age, gender, income, etc.? Provide data to illustrate the audience.Identify existing intentions, in relation to your company's offering, of that audience. What do they search for and how might they perceive the offer in the terms they use? What do their intentions say about their lifestyle, interests and broader needs?Establish types of customer roles and personas targeted. Describe how each of these customer types should shape messaging.Identify online channels to reach the audience, establish awareness, build trust, authority and that are most likely to produce conversions.Provide a brief summary of engagement goals within each position of the AIDAS model.Based on the UVP, develop four (4) original search engine marketing (SEM) ads to be tested with the four main personas; you should have one ad per main persona. An SEM ad contains two headlines and one description line and the ads have the following specs: headlines 1 and 2 - 30 characters (including spaces) and the description will be 80 characters (including spaces). Please do not include a URL in the headline or the description line. Please download and use the Excel template, which will keep track of your characters, and see below for an example of an SEM ad.
Learning contract proposal that will form the basis of your learning contract report.
"Change is the only constant " Evaluate the different types of change that have occurred in Sony.
How do advertisers try to use group influence? Will you find any specific examples and explain the relevant theory of group behavior and influence?
You have been appointed by Sony as a consultant on change management. Advise Sony on how they could implement the change by using the various theories of change you have learnt.
The purpose of this project is to help you to gain an understanding of how the stock market works and of the relationship between theory and practice.
Find not only the optimal production quantities, but also the optimal total cost.
Describe the management process and identify the skills required to manage business organizations.
Case Study : Bert's Bonsai and Aquatic Sport Museum Prepare a knowledge management system.
Demonstrate understanding of the many-sided nature of knowledge management
Write a paper on Historical Trends of Management.
Theory of Planned Behavior and Integrated Behaviors Model
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