Define tam and the components

Reference no: EM133240319

Assignment - Product Idea and Search Engines Electronic Marketing Essay

Description - This week's journal article was focused on how information and communication innovation drives change in educational settings. The key focus of the article was how technology-based leadership has driven the digital age. Also, that the role of technology leadership incorporates with the Technology Acceptance Model (TAM).

In this paper, address the following key concepts:

1. Define TAM and the components.

2. Note how TAM is impacting educational settings.

3. Give an overview of the case study presented and the findings.

Be sure to use the UC Library for scholarly research. Google Scholar is also a great source for research. Please be sure that journal articles are peer-reviewed and are published within the last five years.

The paper should meet the following requirements:

-3-5 pages in length (not including title page or references)

-APA guidelines must be followed. The paper must include a cover page, an introduction, a body with fully developed content, and a conclusion.

-A minimum of five peer-reviewed journal articles.

Reference no: EM133240319

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