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Define statement of company current strategy

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Question: 1. Which description best fits Andrews? For clarity:

- A differentiator competes through good designs, high awareness, and easy accessibility.

- A cost leader competes on price by reducing costs and passing the savings to customers.

- A broad player competes in all parts of the market.

- A niche player competes in selected parts of the market.

2. Which of these four statements best describes your company's current strategy?

A) Andrews is a niche cost leader

B) Andrews is a broad cost leader

C) Andrews is a broad differentiator

D) Andrews is a niche differentiator

Reference no: EM131756005

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