Define starbucks company and its industry

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Reference no: EM133358617

Question: Define Starbucks company and its industry

Mission and Vision

Identify the mission and vision of Starbucks.

Organizational Initiatives

Outline 1-2 major initiative for Starbucks What are they currently doing to support these initiatives?

Organizational Plans

Describe the plans employed by Starbucks Determine which types of managers create each type of plan.

Type of Plan	Description	Type of Manager

SWOT Analysis

There are various factors within the external environment of Starbucks that impacts its strategy.

Analyze the Starbucks SWOT analysis. Identify the internal and external factors. Include a link to the SWOT analysis in the Reference section of this worksheet.

Internal Factors
External Factors

Evaluation

Evaluate if the mission, vision, planning process, and SWOT analysis meets the current needs of Starbucks. Include the following in your evaluation:

Describe the unmet need, (not limited to product or service, can be new demographic, new mode of delivery, etc.).
Analyze your competitive advantages.
Based upon the SWOT analysis, is there another business that is doing something similar that can be referred to? Provide examples.
If there is not another business, describe how what you're doing is a unique product or service offering.
Propose a competitive business initiative to address the unmet need.
Make a high-level timeline and operational steps necessary to implement your solution.

Reference no: EM133358617

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