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1. How would you classify Cadillac as an SBU of their parent company, General Motors, based on The Boston Consulting Group's Growth-share Matrix? Why?
2. Someone once said, "You can watch the size of the Cadillac market shrink by just reading the obituaries." In the context of the external environmental forces discussed in the chapter, what did this person mean? What has Cadillac done to counter this trend?
3. Identify and describe specific trends or changes in the various macro environmental (external) forces that you suspect are behind Cadillac's recent attempt to reposition itself. From an environmental management perspective would you consider Cadillac's actions to be reactive or proactive? Why?
4. What is Cadillac's new tagline that has been featured widely in marketing communications (be sure to watch a few commercials available on the website)? What does that tagline mean to you and do you feel it is effective in re-positioning the brand?
Show each of the following events on a bank’s T-account:
Employment and unemployment are big issues in America. Every week, the news outlets report the number of new unemployment claims made at unemployment offices around the country. We typically have 150 million people as part of the workforce.
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Goods and services sold in black markets, such as illegal0 drugs, are generally not included in GDP. Does this lead to misleading comparison between countries? Should these activities be included as a positive or negative in GDP?
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Suppose that you invested $10,000 dollars using the dollar-cost-averaging approach. Assume that on Feb-1-10, and on Feb-1-11, you purchased $5,000 worth of stock (each year). You then held the shares until they were sold on Feb-1-2014 (assume you rec..
Illustrate what might a more proactive Motorola have done dissimilarly had it correctly perceived the steps its rival Nokia would take.
According to the rule for optimal input usage, a film should hire a person as long as her marginal income product is greater than her marginal cost to the company.
Long-run Macroeconomic Equilibrium and Stock Market Boom Let us assume the economy reaches its long-run macroeconomic equilibrium in 2020. When the economy is in the long run macroeconomic equilibrium, the stock market will also reach its boom. Which..
a farmer has a production function fl where the input is capital l. the cost of this loan is l1i. the farmer also has
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