Reference no: EM133204133
Q1: Define Social Roles, and Other Social Factors. Why should business owners have an understanding of these factors? Please explain.
Q2: Why are businesses concerned about Buying Behavior? Should they be concerned? Please explain.
Q3: Define Marketing Mix. List and define the four key marketing activities of the marketing mix.
Q4: Name and define the external forces that directly and/or indirectly influence the development of marketing strategies.
Q5: Define Marketing Research. Define the two types of data that are available for decision makers when researching marketing information. Please explain in detail.
Q6: What to learn about "Customer-Driven Marketing"? Why is marketing important to both a business and society? Please explain.
Q1) What is marketing? How does it facilitate exchanges?
Q2) Name and discuss the functions of marketing.
Q3) What is the marketing concept? Why is it important?
Q4) What is marketing segmentation? Describe three target market strategies