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1. Define social currency. What is the significance of a brand with high social currency?
2. What is a social identity?
3. Define the major variables marketers use to segment consumers, and provide an example of how a variable can be applied in a social media application. (provide 1 example).
4. What are the primary motives that drive social media participation?
5. Why is the concept of mobility relevant to social media marketers?
According to Porter's discussion of industry analysis, is Pepsi Cola a substitute for Coca Cola? what strategies could you and your new soft drink company use to impact the dominance of Pepsi and Coke in the global marketplace? Why
James Dyson's innovative ideas come from two sources. What are those sources and what new product has inventor James Dyson just invent
Raffles Hotel Singapore 1. SWOT Analysis - study the SWOT of Raffles Hotel Singapore 2. Suggest THREE strategic alliances hotel could use/form to increase Raffles Hotel Singapore profitability.
What are attributes and benifits that could build value proposition on BIA to attract Companies with CSR?Describe the market Structure for BIA?
Define Organizational Climate and Culture. Explain the differences among traditionalist, interpretivist, and critical perspectives. Please note that these are research perspectives and not managerial or leadership approaches
Apply a range of branding concepts and techniques to evaluate the nature of popular culture, brand identity, personality, architecture and positioning
This assignment is rewarding in terms of building your knowledge of marketing and consumer behaviour theories/concepts.
Explain the rationale for specific methods of usability testing and feedback based on the technical communication audience and purpose
1.what can enhance the value of web-based shopping experiences to serve as personal shopping assistants or web-site
Briefly review the firm's internal environment (what type of firm is it, what do they do, what products/services do they provide and where are they located), external environment (what are the key external factors that impact on the firm and its b..
Would you say that your organization is socially responsible and demonstrates the Social Marketing Concept?
What resources would you use (text, graphs, screenshots, infographs, etc.) to put together a presentation explaining the principles
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