Subject: Foundations of Tourism and Hospitality. Word Count: 1000 (Points 4 & 5 only). Note - Please use the resources attached to do the task. Presentation Format: Written formal report, with numbered headings and table of contents, Microsoft Word document and 12-point Arial or Times New Roman, 1.5 line spacing, 2.54 cm margins, aligned left.

Note: A 10% deduction will be made for assignments exceeding or below the recommended word limit. All relevant figures, tables, or pictures must be inserted within the body of the assignment. Any additional information can be presented as appendices. Assignment Submission - This assignment must be submitted electronically using TurnItIn. One is a DRAFT and the other is a FINAL submission point. Submit your draft assessment at the draft submission point. You will receive a report indicating the proportion of text-matching within your assignment. This draft submission does not count towards your final marks, and will not be marked. Please ensure you submit your FINAL assessment to the FINAL submission point. At this submit point, you will not receive a test-matching report.

Citation and Referencing: The assignment should show evidence of research, with references from relevant academic journals. You should use minimum 12 (TWELVE) different peer reviewed academic articles and use them as the foundation for each part of your report. Do not use Wikipedia as a reference source. Unless it is a generic theory / model, cited publications must be within the past 10 years. All citations and references must adhere to APA 6 referencing style.

Assignment E-Cover Page: You must complete an electronic cover page found in your assignment folder. Assessment items submitted without a cover sheet will not be marked by an examiner until a cover sheet is provided. The date of submission for the assessment item is recorded as the date on which the cover sheet is received and penalties for late submission will apply. There is no mark allocated for the cover page (see Assignment Marking Rubric).

Writing style: Clear and precise executive summary - Excellent summary providing a very clear purpose that ensures all areas relevant to the topic are clearly outlined. Analysis: Ability to identify and explain market environments in tourism and hospitality. Demonstrates excellence in describing and analysing market segment, motivations and values. Appropriate theories/models, and academic literature integrated well to case study context. Interpretation: Ability to understand relevant contexts in tourism and hospitality. Demonstrates excellent understanding of relevant servicescape concepts. Appropriate theories/models, and academic literature integrated well to case study context.

Evaluation: Ability to determine the role of servicescapes in customer satisfaction in tourism and hospitality context. Demonstrates excellent ability toassess the role of servicescape concepts in customer’s affective and behavioural responses in the case context. Analysis and synthesis: Key issues identified integration of ideas and linkage to case study context. Comprehensive identification of all symptoms and connects symptoms with underlying issues. Appropriate theories/models, and academic literature integrated in a service industry context. With reference to academic literature, provides an excellent definition of service quality.

Ability to reflect and connect theory in the service industry context. Shows exceptionally deep reflection with complex links made from theory to the case with longer term issues considered. Sources and evidence - Evidence of extremely wide reading of relevant academic literature from an impressive range of sources. Excellent in-text citation and reference list. Writing style: Professional appearance (diagrams, spelling, grammar and appendix). Well reviewed and edited; Excellent sentence structure, grammar and punctuation; Easy comprehension by reader. Complies with assessment format guidelines. Writing Style: Information flow and concepts are clearly articulated. Excellent structurewith skilful, concise logical flow of ideas.