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Define segmentation as it applies to marketing

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Reference no: EM132905833

Your answer should be between 50-250 words written on the paper provided. 

  1. Define Segmentation as it applies to marketing and give an example of it in either the micro or macro sense.
  2. With regards to global mindsets, someone that understands industrial capital would be able to do handle corporate requirements and local challenges. Explain why this is true and give an example.
  3. Considering international staffing, what are some reasons you would pick expatriate staff to run your operation or business organization and what plans would you undertake from a HR perspective to combat against the hazards that arise in employing expats?

 

Reference no: EM132905833

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