Define scope of the challenges de beers face in marketing

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Reference no: EM131848342 , Length: word count:1500

De Beers Group: Marketing Diamonds to Millennials Case Study Assignment

Overview - This assignment gives students the opportunity to apply the concepts learned in this and previous coursework to analyse a real-world case study scenario. This scenario will illustrate through example the practical importance and implications of management and strategic planning. This analytical exercise will improve students' understanding and ability to think critically about the business and its future direction, to better able to understand and analyse real business problems and strategies.

CASE - DE BEERS GROUP: MARKETING DIAMONDS TO MILLENNIALS

CASE STUDY QUESTIONS -

1. In your opinion what are the main issues in the case? What analysis did you do to make this conclusion?

2. Define scope of the challenges De Beers face in relation to marketing to Millennials?

3. What would you recommend to De Beers with respect to its marketing strategy? Justify your recommendation.

CASE STUDY GUIDELINES -

Apply relevant business concepts and frameworks to answer the case study questions.

Demonstrate the use of critical thinking in relation to the questions and case study approach.

Analyse the industry dynamics in relation to the new growing Millennials Customer Group which the selected company is marketing to.

Analyse the industry, selected company's' competitive position.

Develop practical solutions for strategic issues facing the business.

Attachment:- Case Study.rar

Reference no: EM131848342

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Define scope of the challenges de beers face in marketing : CASE - DE BEERS GROUP: MARKETING DIAMONDS TO MILLENNIALS. Define scope of the challenges De Beers face in relation to marketing to Millennials

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What advice would you give to a marketer in given problem : What advice would you give to a marketer who wants to appeal to Gen Y? What are major do's and don'ts? Can you provide some examples of specific marketing.

What is your evaluation of the criticism : Some criticize the actions of companies that try to align themselves with the values and views of subcultures as simply moves to make more money.

Reviews

len1848342

2/4/2018 11:26:33 PM

Students will ANSWER ALL THREE (3) CASE STUDY QUESTIONS (see below) by applying a Case Study Analysis. PLEASE NOTE that students are to also ensure that in answering the questions that application of the relevant business concepts and frameworks are included as per the notes in the case study guidelines. Note: Further details and materials for this assignment will be made available to the students in the Session 1 class and posted on vUWS.

len1848342

2/4/2018 11:26:28 PM

Note: Number of words: 1,500 words plus References and Appendices (not included in word count). Formatting requirements - 12 point font size; 1.5 spacing, Arial font style. References according to Harvard Referencing Style. Late reports will attract a 10% penalty of the assignment mark for each day late. Note: Please ensure a minimum of 3 (excluding the case study) scholarly references in relation to the analysis (these may be sourced journal articles, academic papers, Harvard readings, McKinsey publications etc.), and are cited in-text and in the reference list in support of your application of business models and frameworks.

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