Details - Students will ANSWER ALL THREE (3)CASE STUDY QUESTIONS(see below) by applying a Case Study Analysis. PLEASE NOTE that students are to also ensure that in answering the questions that application of the relevant business concepts and frameworks are included as per the notes in the case study guidelines below. Case Study Link: As a student of this unit you are free to read and download the document, and to print one copy for your use. You may not make multiple copies for others, disseminate the document to unauthorized users, edit or alter it, or otherwise exercise any intellectual property rights, all of which remain with Harvard Business School Publishing (HBSP). Western Sydney University School of Business is required to notify HBSP if it becomes aware of serious noncompliance with these instructions.

Note: Further details and materials for this assignment will be made available to the students in the Session 1 class and posted on vUWS. Note: Number of words: 1,500 words plus References and Appendices (not included in word count). Formatting requirements - 12 point font size; 1.5 spacing, Arial font style. References according to Harvard Referencing Style. Late reports will attract a 10% penalty of the assignment mark for each day late.

Provides a sound case analysis of industry size, main segments, maturity, opportunities and threats in the industry, key trends and outlook for the industry, and major competitors; specifically identifies target market and consumer demographics, and fully describes niche in which the company will operate; clearly presents significant competitive advantages. Demonstrates well-developed ability to integrate and apply relevant concepts, models and frameworks in relation to analyzing the business; effectively examines and analyses important issues that are central to the development (or decline) of the business by applying critical thinking elements.

Clearly justifies strategic recommendations and conclusions for action based on strong analytics and appropriate concepts and principles in business. Uses an extensive range of texts from company reports, journals, books, magazines/ newspapers and internet sources. All sources are cited in-text and end-text. Report is well laid out and has logical flow of thoughts, is well structured and easy to read. Accurate referencing with in-text and end-text citations. Use of sources is to evidential support for own original arguments.