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Define sales promotion

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Question: 1. Define sales promotion. Sales promotion includes marketing activities other than personal selling, advertising, and publicity designed to enhance consumer purchasing and dealer effectiveness.

2. Identify at least four types of consumer-oriented sales promotions. Consumer-oriented sales promotions include coupons, refunds, samples, bonus packs, premiums, contests, sweepstakes, and specialty advertising.

Reference no: EM131459873

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