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QUESTION 1
Service quality focuses on satisfying customers' needs in the moments of truth during service encounters where the customers form perceptions of the service delivered/received. Critically discuss how service organisations can use the five dimensions of service quality as proposed by Parasuraman, Berry and Zeithaml (1988) to manage customer satisfaction during service delivery
QUESTION 2
The unique characteristics of services significantly impact on the delivery of tourism service products. Discuss the four distinctive characteristics of services and illustrate them with reference to a service product of your choice
QUESTION 3
Critically discuss why service recovery procedures, after a service failure though intent on satisfying customers, tend to lead to dissatisfaction. Use relevant examples to illustrate your answer
QUESTION 4
Services are usually produced and consumed simultaneously, in many cases the customer has to enter the service facilities and be within the servicescape before the customer can make the purchase decision. Describe what is meant by the term "servicescape", detailing the usefulness of this concept in relation to new services and/or improving the existing services
QUESTION 5
Relationship marketing focuses primarily on the development of relationships between the organisation and the customer. Define Relationship Marketing and describe why it may be of particular importance to service marketers
Briefly trace the development and growth of Amazon from 1995 to the present through the application of corporate strategies - what kinds of strategies have these been
Write reflective journal entries on any topic/concept related to elements of strategy.
Write a case study on marketing environment.
Professional business report on Global Marketing
Please compare and contrast economic, market, and relevancy value.
Calculating a sales mix variance and sales quantity variance
Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..
Disconfirmation model to evaluate a consumer's post hoc satisfaction a consumer who is your friend, your colleague or a member of your family.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
What is Customer Relationship management System (CRM)? How does such system add value to an organisation and to its consumers How does a Database Management System assist a business to improve centralisation, eliminate redundancy, and maintain re..
The aim of this assignment is to Prepare a Marketing Plan.
Develop a marketing plan on a product or service and describe Product applications in marketing, Role of Internet in marketing the product, Consumer profile, Naming the product, Conclusion.
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