Define quantitative technique

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Reference no: EM133213242

Assignment:

"It is very important for the Brand Manager to understand what customers know, think and feel about various brands. It involves measuring sources of customer-based brand equity. This involves measuring brand awareness and brand image."

Define quantitative technique and discuss quantitative techniques that are applicable to measure brand equity of any product of your choice.

Reference no: EM133213242

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Define quantitative technique : Define quantitative technique and discuss quantitative techniques that are applicable to measure brand equity of any product of your choice.

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