Define qualitative and quantitative research

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How does a business researcher know when to use a qualitative approach and when to use a quantitative approach to a study? Is one approach better than the other? Choosing between research methods is contingent upon a set of decisions about the questions that the researcher wants to know. It is also contingent upon how practical it is for the researcher to gather the kind of data that will answer the research questions. Define qualitative and quantitative research.

Reference no: EM133015432

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