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Assignment:
Silkor Case
Questions:
1. In your opinion, why was word of mouth considered the most effective communication tool of silkor?
2. Explain how can Silkor take advantage from technology advances to focus more on Word of mouth in its communication?
3. Mention the different price strategies that can be adopted by a company. What is the price strategy adopted by Silkor?
4. Define a brand name and mention the desirable qualities of a brand name. What is/are the quality (ies) mentioned in this case? Explain if Silkor respected them or no.
5. Define product/service positioning. Explain the positioning of Silkor
6. Define a competitive advantage. Mention and explain the competitive advantage of Silkor.
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