Define product differentiation

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Reference no: EM132154496

Regarding Product Differentiation:

1. Define product differentiation.

2. Explain horizontal vs. vertical product differentiation.

3. How can advertising act as a barrier to entry?.

4. Explain search vs. experience goods in advertising. .

5. Define advertising intensity.

6. Know the Dorfman-Steiner condition for an optimal price-advertising strategy, and be able to apply given values for the formula.

Reference no: EM132154496

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