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Define product difference between similar competitive brands

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Discussion: Product Differentiation

Product differentiation is a strategy that relies on differences in products or processes affecting perceived customer value. For this discussion forum, define the product difference between two similar yet competitive brands (e.g. Coca-Cola and Pepsi, Kleenex and Puffs, Heinz Ketchup and Hunts Ketchup). Discuss what makes your product choice different to include product image, price premium, technology, and generic brands.

This paper will be evaluated through Safe Assign. Need plagiarism report mandatory.

Write an essay of at least 300 words with APA format. Write in essay format not in bulleted, numbered or another list format.

Use at least three sources. Include at least 3 quotes from your sources enclosed in quotation marks and cited in-line by reference to your reference list. Example: "words you copied" (citation) These quotes should be one full sentence not altered

Reference no: EM132418987

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