Define process of setting up and managing google adwords

Assignment Help Marketing Management
Reference no: EM132264238

Question: I would like you to reflect on what you learned this term. What information did you find most surprising and/or most engaging? 1 page.

Course Description

Google.com is the most widely used search engine and accounts for 65% of all web searches as of August 2015. Combine this with the fact that search marketing is the fastest growing advertising medium and you've got one of the most powerful marketing channels available today. This class will guide you through the process of setting up and managing Google AdWords search campaigns effectively.

Student-Centered Learning Outcomes

Through the use of this course, students will be able to apply AdWords tools to maximize return on investment. The competencies achieved will enable them to:

1. Take the Google AdWords certification exam.

2. Optimize ad campaign ROI.

3. Design effective ads.

4. Incorporate the ads and landing pages into the marketing funnel.

Reference no: EM132264238

Questions Cloud

Discuss the goverment role in technology diffusion : Medical Technology Has been a great blessing to modern civilization. Explain and describe the role of medical technology in health care delivery.
Which techniques you use to attract specific ethnic groups : Which techniques you can use to attract specific ethnic groups? how these techniques can improve the success of the health care facility?
Main objective in strategic decision making : Can you give arguments why firms which choose to emphasise stakeholder interests in its policy and use a variety of objectives such as major stakeholders
Design the perfect facility to engage seniors in leisure : Design the perfect facility to engage seniors in leisure based physical activity. The results should be displayed in the form of plans for the facility.
Define process of setting up and managing google adwords : Google.com is the most widely used search engine and accounts for 65% of all web searches as of August 2015. Combine this with the fact that search marketing.
How does the hurricane affect the supply : How does the atkins diet affect the demand and how does the hurricane affect the supply? (a diagram would help)
Independent central banks and inflation rates : Provide names three countries that lack independent central banks and their inflation rates.
Differences between qualitative and quantitative research : Give an example of a qualitative question and an example of a quantitative question in an instrument designed to collect data.
Components of the federal reserve system : 1. Explain the following a. Components of the Federal Reserve System. b. Why did US establish a decentralized Federal Reserve?

Reviews

Write a Review

Marketing Management Questions & Answers

  What is the channel conflict between viacom and time warner

What is the Channel Conflict between Viacom and Time Warner and What is the channel arrangement between Viacom, Time Warner, and consumers? Who are the intermediaries

  Evaluate a company pricing and retail strategy

Describe and evaluate a company's pricing and retail strategy. Include analysis of the current market situation and the competitive strategy

  Define important factor in consumer purchases

The design of a product can be an important factor in consumer purchases. In your opinion, what is the most important factor that a company should consider.

  Create constancy of purpose toward improvement of product

Create constancy of purpose toward improvement of product and service, with the aim to become competitive and to stay in business, and to provide jobs.

  Swot analysis and needs analysis for your product

Conduct both a SWOT analysis and needs analysis for your product. Each analysis should examine four (4) strengths, weaknesses, opportunities, and threats for your company

  Emphasis on opportunities afforded by digital communications

Imagine that an organisation that owns and manages a brand is experiencing a critical downturn in its business. The organisation needs to expand its brand offerings to be competitive in a global market.

  Present your opinion on the integration of advocacy and

write a 1200- to1400 word paper in which you explore the ethical moral and legal challenges of potential dual

  Examine the internet and its relationship with intranet

Examine the Internet and its relationship with intranets and extranets. Use examples of each to illustrate this relationship.

  Describe who the relevant market and nonmarket stakeholders

Describe who the relevant market and nonmarket stakeholders are in this situation (Step 1 of the Stakeholder Analysis in Section 2.3 in your text).

  How does misleading marketing influence consumers

Identify a piece of misleading advertising either on the Internet, in a magazine or newspaper, or on television. Describe how the marketing or advertising is misleading. Speculate on reasons that a company might make the advertising decisions that..

  Tools used by managers to guide the process of marketing

Marketing plans are tools used by managers to guide the process of marketing. They contain strategies and consider many environmental aspects that work together to affect the success of the product or service being marketed.

  Explain why you are targeting the segments

Provide an overview of your product. Choose three possible profiles for your product's audiences. Explain the profiles. Next week you will analyze the fit.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd