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Define problem statement and audience segment

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Reference no: EM133569445

Questions: For this assignment you can use the eight-step process of campaign planning in social marketing that discussed in detail in Week 5. Kindly use the following outlines as your assignment structure:

Title page Eight-step process.

1. Define Problem Statement and audience segment

2. Situations Analysis - discuss the forces and barriers in achieving the desired behaviour change

3. Set Goals and Objectives -clearly state what behaviour you intend to change

4. Develop Key Messages - craft persuasive, engaging content tailored to the target audience.

5. Communication Strategies - indicate how the organisation can reach its target publics

6. Activities - duration and engagement strategy.

7. Activation Plan and Budget

8. Evaluation - define how you will measure performance/progress.

 

Reference no: EM133569445

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