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Define potential target market for the proposed business

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Reference no: EM131716842

Question: Keith Ambrose, who is a physical therapist, is thinking about starting a firm to provide in-home therapy services for people suffering from sports-related injuries. Keith lives in Columbus, Ohio. He doesn't know if Columbus is large enough to support his proposed business or if people would pay a premium to receive treatment in their homes for their sports-related injuries. What suggestions do you have for Keith about primary and secondary research he might conduct to learn more about the potential target market for his proposed business?

Reference no: EM131716842

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