Define positioning and explain how is accomplished

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Question 1- Define positioning and explain how it is accomplished. Describe the positioning for any 3 different brands of your choice.

Question 2- Define each of the four Ps.What insights might a firm gain by considering the four Cs rather than the four Ps?

Question 3- What is marketing ROI? Why is it difficult to measure?

Question 4- Name and describe the four major sets of variables that might be used in segmenting consumer markets. Which segmenting variables does Starbucks use?

Reference no: EM132698376

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