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Assignment:
Question:
1. What are the fundamental differences among consultative, strategic and relationship selling?
2. In relationship selling, what is meant by the phrase "positioning the product in the customer's mind"?
3. Briefly define partnership selling and explain its importance.
4. What personal and non-personal characteristics are essential for successful selling?
5. Advance preparation is crucial to successful selling. Briefly describe the importance of knowledge in the following areas: product, company, and competition.
6. Briefly explain the roles and responsibilities of a salesperson.
7. List and briefly describe the seven steps in the selling process.
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