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Define own media

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Assignment:

1: For a brand of your choice, use a social media analytics tool (such as Fanpage Karma) to measure the social media presence that brand has and compare it to its competitors. Use at least 6 metrics (please use statistics), explain them, and discuss what brands can do to improve their social media presence.

2: Define own media. Research a brand of your choice whose social media pages you consider successful. Discuss the relationship between the social media pages they own and the successful principles of social media marketing.

Reference no: EM133222192

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