Define one customer persona for this hypothesis

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Reference no: EM133277490

Assignment:

Entrepreneurship & Innovation

Levering the 'big ten' opportunities framework, come up with a hypothesis of an opportunity and bring it forward using the speedboat template

Define one Customer Persona for this hypothesis and identify a relevant Jobs to be Done.

Record the respective Outcomes of this JTBD in the templates provided.

Write a half page description of what you think the Opportunity is i.e., what is important and not satisfied. Extra points for deriving to this conclusion through a survey analysis that has been sent to the target audience (i.e., persona you chose)

Describe what could be an appealing Value Proposition for this opportunity (i.e., how your Value Proposition helps in solving their Jobs-to-be-done addressing the pains/gains of the persona) using the Value Proposition canvas template provided. Feel free to enrich it with pictures or any other visual you deem fit for purpose.

Determine what your revenue model will be and create an initial estimate of your revenue projections for the next 5 years. Create an Excel model and enter this value into it. Using the unique Value Proposition you developed, consider what your main costs will be, including those involved in providing the product and customer acquisition cost, and integrate them into your Excel model. Assess the output of your economic model and determine if your initial estimates indicate that your business is viable.

Explain what could be an MVP that you could develop to test whether your value proposition would be appeal to your target audience.

Elaborate on how you would go about to test your MVP.

Reference no: EM133277490

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