Define marketing strategy emphasizing mass media advertising

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Reference no: EM13175570

1. Of U.S. firms with less than 500 employees:
Less than 25% export;
Less than 40% export;
Less than 5% export;
Over 50% export.

2. An order written by the exporter instructing the importer, or their agent, to pay a specified amount of money at a specified time is a:
Note Payable,
Draft;
Promissory Note;
Check.

3. A draft payable on presentation to the drawee is a:
Demand draft;
Personal draft;
Presentation draft;
Sight draft.

4. Agency of the U.S. government whose mission is to provide aid in financing and facilitate exports and imports.
U.S. Trade Bank;
Export-Import Bank;
Exchange Bank;
Barter Agency.

5. Countertrade's main attraction is:
It may prove the cheapest form of trading;
It may prove to be the easiest form of trading;
It can give a firm a way to finance an export deal when other means are no available.
It can give a firm a less-complicated way to trade.

6. When a firm builds a plant in a country and agrees to take a certain percentage of the plant's output as partial payment for the contract:
Buyout;
Buyback;
Cross-Buying;
Offset.

7. Activities involved in creating a product:
Research and Development;
Logistics;
Production;
Technology.

8. The principal tool that most managers now use to increase the reliability of their product offering is:
Total Quality Management;
Quality Control;
Six Sigma;
ISO 9000.

9. The level of output at which most plant-level scale economies are exhausted:
Minimum Efficient Scale;
Break-even Point;
Elasticity;
Point of Diminishing Return.

10. Certification process that requires certain quality standards must be met is:
TQM;
Six Sigma;
ISO 9000;
Deming Method.

11. The number of intermediaries that a product has to go through before it reaches the final consumer:
Channel Scope;
Channel Depth;
Channel Width;
Channel Length.

12. Identifying groups of consumers whose purchasing behavior differs from others in important ways:
Customer Profiles;
Market Differentiation;
Market Specialization;
Market Segmentation.

13. Choices about product attributes, distribution strategy, communication strategy, and pricing strategy that a firm offers its targeted customers:
Attribution Strategy;
Sales Strategy;
Advertising;
Marketing Mix.

14. A channel that outsiders find difficult to access:
Restricted Channel;
Exclusive Distribution Channel;
Closed Distribution Channel;
Private Distribution Channel.

15. A measure of how responsive demand for a product is to changes in price:
Price Sensitivity;
Price Reactivity;
Price Elasticity of Demand;
Price Responsiveness to Demand.

16. Pricing aimed at giving a company a competitive advantage over its rivals:
Strategic Pricing;
Predatory Pricing;
Objective Pricing;
Goal-based Pricing.

17. When a small change in price produces a large change in demand:
Reflexive;
Elastic;
Refractive;
Sensitive.

18. A marketing strategy emphasizing personal selling rather than mass media advertising:
Personal Advertising Strategy;
Individual Marketing;
Push Strategy;
Pull Strategy.

19. Occurs when a pricing strategy in one market may have an impact on a rival's pricing strategy in another market:
Backlash Pricing;
Reciprocal Pricing;
Multipoint Pricing;
Experience Curve Pricing.

20. A marketing strategy emphasizing mass media advertising as opposed to personal selling:
Mass Marketing;
Comprehensive Advertising Strategy;
Push Strategy;
Pull Strategy.

Reference no: EM13175570

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