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Question:
Identify and define marketing and marketing management, according to the textbook, examine its importance, and assess how marketing is everyone's responsibility in an organization.
Based on the visual appearance of these Web sites, and the relevant literature (related to cultural differences in particular), explain how these sites are different from country to country
Explain E-Commerce and m-Commerce and reflect on future trends/development in this area
Describe what marketing means to you. Next, describe the type of marketing activites that attract you as a consumer. How has your involvement in social media changed the way you are engaged as a consumer?
Define and provide examples for the four main components of Emotional Intelligence (EI). Provide an example of a time where EI has helped you in the workplace.
Briefly describe a highly considered purchase (more than $100) and describe your customer journey or customer life cycle.
Select your favorite retail store (must be a brick and mortar store-not an online store) and two of its competitors. Create a table comparing the sales, profits, number of stores, number of employees, and other demographic data about the stores.
How is mobile banking changing consumer behavior? What are the implications of this changing behavior on the future of banking
Explain about the different sources of excess return in international bond portfolios. Describe the relationship between Inflation and Business Cycle.
Buyer decision process of the primary target market, Segmentation (describe target market using segmentation characteristics)
Explain impact of e-busoiness on business operations
Define what is meant by "brand equity" and discuss what a company can do to maintain brand equity. How are innovations in interactive television.
Compare and contrast three selected features of organizational buying with corresponding features of consumer buying. What is the role of organizational culture in organizational buying? Use at least one example of a company mentioned (APPLE, INC)..
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