Define marketing as the activity-set of institutions

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The course readings define marketing as "the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

What were your preconceived notions of what marketing is and does prior to taking this course Think about how your definition differs from the definition in the course content.

Reference no: EM131246280

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