Define marketing and outline steps in the marketing process

Reference no: EM131199724

1-1. Define marketing and outline the steps in the marketing process. (AACSB: Written and Oral Communication)

1-2. What is marketing myopia, and how can it be avoided? (AACSB: Written and Oral Communication; Reflective Thinking)

1-3. What is customer-engagement marketing, and how is it related to the surge in digital and social media technologies? (AACSB: Written and Oral Communication; Reflective Thinking)

Reference no: EM131199724

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