Reference no: EM133323750

Case: You are preparing for the launch of a new product. It is a combination microwave oven + convection oven + steam oven that will be paired with an optional food subscription service. The unit will be a countertop design, run on electricity and have a manufacturing cost of 300 USD. The unit will have a QR code scanner so that the pre-packaged food can be placed inside and the unit will know how to cook it.

Question 1. Choose and defend a market segmentation strategy for a new product launch.
Question 2. Define market segments in multidimensional detail.
Question 3. Understand the various buyer behavior models and when they are likely to be observed. Defend your choice of a likely buyer behavior model for the oven.
Question 4. Design a pricing strategy for a segment you defined. Remember a pricing strategy should be designed to change a purchase behavior as specific intervention points in a buyer's decision-making process.
Question 5. Design a distribution strategy for a customer segment selected.
Question 6. Design a promotional plan for a customer segment you selected.
Question 7. Build a branding strategy for a new product launch. This will be a product that has no existing brand. You should be able to describe how you would then use the brand to change customer buyer behavior.
Question 8. Address financing ides as part of a new product launch.