User Account

All Pages

Define market segmentation using two academic journals

Assignment Help Marketing Management
Reference no: EM13837438

POSTCODE ASSIGNMENT

Type of research Secondary data only: so-called desk research.

Assignment in detail

? Postcode is 3015 (NEWPORT)

? 500-600 words assignment

? Harvard referencing style with citations.

Background (hypothetical scenario):

The ALPHA PROPERTY DEVELOPMENT GROUP is interested in investing a significant amount of money into building property within Australia. The company has already developed a variety of properties across Australia, including both residential and commercial buildings. But what type of property should they invest in developing and in which approximate location?

Use Marketing Theory (from your textbook or e-journals) to identify the relevant criteria to use when describing the people living in this postcode area. Basically the Marketing Theory you are addressing is the theory on segmentation and targeting. Basically the process you will be following is: Describe the population in the postcode area. What segments of consumers / people live in your postcode? How are their housing and related needs served? What types of dwellings and services like shopping centers / transport exist in the postcode? Is there a particular segment that Alpha can target? What would you recommend?

2. Market Segmentation

-Define market segmentation using minimum 2 academic journals

-Discuss why it is important for Alpha Property Development to undertake market segmentation

2.1

Demographic Segmentation (e.g. age, gender, income, etc.)

-Define Demographic segmentation using minimum 2 academic journals

-Discuss how Alpha Property Development may use demographic segmentation.

-Discuss some limitations of using demographic segmentation

2.2

Geo-demographic Segmentation (e.g. region, market density, etc.)

-Define geo-demographic segmentation using minimum 2 academic journals

-Discuss why this may be better for Alpha Property Development to use when analyzing who lives in Newport (3015).

Reference no: EM13837438

Questions Cloud

Articles on prioritizing projects : Conduct research using the CSU Online Library and find at least two articles on prioritizing projects. Compare and contrast the two articles you found and create a three- to four-page Word document (synopsis) in APA format
What question or problem you will be investigating : Provide a statement of the problem. What question or problem you will be investigating or solving. State the research question, any sub questions, or hypothesis.
Calculate the income elasticity at the initial equilibrium : Calculate the income elasticity at the initial equilibrium
Discuss what you see as their proposed ratio pros and cons : Select a ratio proposed by one of your peers. Search for the information about a non-profit organization that would allow you to calculate the ratio (i.e., financial statements, fund raising info, etc.). Calculate the ratio as best you can. Discus..
Define market segmentation using two academic journals : Define market segmentation using minimum 2 academic journals. Discuss why it is important for Alpha Property Development to undertake market segmentation.
Characteristics of proper or improper medical training. : Prepare a two- to three-page paper discussing your views on whether today's doctors exhibit characteristics of proper or improper medical training. In your response, address the following issues:? values toward their profession,? ethical conduct,? re..
Create a histogram of the final find values : Plot the value of each strategy over time for a single iteration of the simulation. What is the total value of each strategy after six years! Do either of the strategies reach the target?
Case- stack brewing a little brewery in the big nickel : Case briefs: every student will be asked to write out three questions with short answers for five cases excluding the case you will present
Explain the mechanisms responsible for generalization : Explain the mechanisms responsible for generalization, discrimination, concept learning, verbal learning, and transfer.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd