Define market segmentation and its purpose

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Reference no: EM13271490

Define market segmentation and its purpose.

Why is it important to the overall marketing strategy for an organization?

What is the difference between product differentiation and product positioning?

Why is product positioning and product differentiation an important component to an organization's marketing strategy?

In what ways are social media such as Facebook, YouTube, Twitter, Pinterest, likely to affect a consumer’s social media connections, cultural considerations and personal factors, all of which influences individual buying behavior?

Reference no: EM13271490

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