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Define jim cooney journey of attempting to popularize

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Reference no: EM133145889

Resource: ttps://ryecast.ryerson.ca/112/Watch/18668. aspx Answer the following questions:

1. Define Jim Cooney's journey of attempting to popularize corporate social responsibility principles in the mining industry. What kind of obstacles did he encounter?(/5)

2. According to Mr. Cooney, how did he overcome these obstacles andsucceed in shifting behavioural norms among mining sector companies? (/5)

3. How did Mr. Cooney characterize organizations like Mining Watch who are very critical of the ethical behaviour of mining companies? Do you think this is a useful perspective for businesses to adopt when thinking about their detractors or those who oppose their operations? Why or why not? (/5)

4. Drawing on Mr. Cooney's observations, do you think that the utilitarian perspective informed the decision of mining industry to adopt CSR principles? Why or why not?

Reference no: EM133145889

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