Define internal marketing and its role in the company

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1. Discuss how companies can use the Internet to build their brands. Give an example of a company that has done so and explain how it was done.

2. Define internal marketing and its role in the company. Outline how various departments within the company (name a few depts) can demonstrate a customer focus.

3. Increasingly, a key goal of marketing is to develop deep, enduring relationships with all entities that directly or indirectly affect the success of the firm. Discuss the merits of relationship marketing. From your experience as a consumer, describe the relationship marketing efforts undertaken by a company of your choice (may need some research).

Reference no: EM132274416

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