Define internal and external pricing factors

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Reference no: EM132052255

Question: Assume you are the vice-president for financial affairs at a major college or university. For the past three years, enrollments and revenues have declined steadily at a rate of about 10 percent per year. You are under great pressure to raise tuition rates to compensate for the falling revenues. However, you suspect that raising tuition might only make matters worse. What internal and external pricing factors should you consider before you make your decision? Explain.

Reference no: EM132052255

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