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1- Define integrated marketing communications (IMC) and discuss the importance of teamwork in achieving a successful IMC effort. Provide examples of how this concept would apply to a specific organization. Use the Schultz and Kitchen article on "Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study" for reference.
2- Regarding "Make Your Dealers Your Partners," why do you think the Caterpillar system works? Identify characteristics that seem to be unique to Caterpillar and make their system successful. Explain how these unique characteristics contribute to the success of Caterpillar.
Examine a service encounter such as a visit to a restaurant. Give a rough estimate of the average flow time, the theoretical flow time, and the flow-time efficiency.
Discuss the differences between attitudes, moods, and emotions.
how did Google seizing upon external opportunities, handled outside threats by leveraging its strengths.
he software manager estimates a value completed of $279,000. Determine the schedule variance, cost variance, SPI, CPI, and time variance for the project.
What methods would you use to collect the information? What recommendations would you offer to the firm to ensure that managers still receive future training?
Common stocks issued by Henry Harmon Builders paid stockholders $0.93 per share on an average price of $18.80 last year. The company expects to grow the dividend rate at a maximum
Make sure you review the strategies for effective communication in your text. You might also want to do some additional research regarding communication loops and processes.
What are at least three factors that would motivate a company to set up a foreign operation.
What are the advantages and disadvantages for MNEs to provide post-assignment guarantees of employment to their expatriates?
How is a project baseline used to guide the execution of the project's work, to evaluate progress and performance, and to control the project?
A property title search firm is contemplating using online software to increase its search productivity. Currently an average of 35 minutes is needed to do a title search
Assume Poisson arrivals and exp1ntial service times. Illustrate what percentage of time is Judy idle. Explain how much time, on average; does a student spend waiting in line.
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