Define integrated marketing communications

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1. Explain 1-2 growth strategies to a business plan. Then, explain why an exit strategy is so important to a business plan.

2. Define integrated marketing communications and then describe how it works for a consumer product such as home fitness equipment.

3. Developing an exit strategy for the key principles is an important element of the business plan. Explain why the exit strategy is so important to a business plan. Next, provide two (2) or three (3) key topics that you would include in the exit strategy of your business plan.

Reference no: EM132267824

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