Define influencing business traveler demand for hotel rooms

Assignment Help Business Economics

Reference no: EM13190878

The Following table shows the regression coefficient (B) and the t-statistics (T) for the variables influencing business traveler demand for hotel rooms (including hotel prices and attributes) from the study
Business Traveler Demand for Hotel Rooms

Attributes B (t)

Price (S/night) -0.0.346 (8.83)

Room quantity 1,258 (5,92)

1= average

2= finest

Quantity of public areas 0.227 (0.88)

1= average

2= finest

Check - in time (minutes) -0.036 (-1.50)

Guaranteed Reservation 1.227 (4.88)

1= no

2= yes

General Staff performance 0.169 (0.74)

1= average

2= yes

Frequent guest programs 0.37 (1.52)

1=no

2=yes

Availability of nonsmoking floors 0.359 (2.29)

1 = no

2= yes

Availability of free parking 0.969 (4.61)

1= no

2= yes

Source: Raymond S. Hartman, "Hedonic Methods for Evaluating Product Design and Pricing Strategies, "Journal of Economics and Business 41 (1989): 197 - 212 Reprinted by permission.

Which characteristics are most and least important in influencing business traveler demand for hotel rooms?

Reference no: EM13190878

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