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Define how each contributes to an effective imc

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Reference no: EM132620349

Discussion: Your initial discussion thread is due and you have to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses.

Market Opportunity Analysis (MOA)

What is the outcome of conducting a market opportunity analysis? Examine two components of the MOA and assess how each contributes to an effective IMC. Incorporate concepts and examples from this week's lecture in your post. Respond to at least two of your classmates' posts.

Reference no: EM132620349

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