Define how a marketer could use information

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Question: 1. In marketing, the customer has to come first . . . you can't market to a potential customer unless you understand their wants, needs, desires, state of mind, interest, incomes and so much more. Why do you think it is important for a marketer to understand how a customer makes that final purchasing decision?

2. Indicate which of the following factors would most influence your decision, and then explain how a marketer could use this information to better market this new car to you:

a. Price

Reference no: EM132280357

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