Define horizontal and vertical distribution

Assignment Help Marketing Management

Reference no: EM133296774

Assignment:

One of the central questions of distribution is control over the costs of production and ownership of the value created throughout the supply/value chain. The two fundamentals are what we call 'horizontal' and 'vertical' distribution.

Provide a strong response to the following:

First clearly define horizontal (sometimes called conventional) and vertical distribution.
Identify where your company/product shows evidence of horizontal distribution and where it can find or how it deliveries efficiencies.
Identify where your company/product shows evidence of vertical distribution and why you think this is a benefit or a liability to the firm.

Reference no: EM133296774

Questions Cloud

How i discovered the black art of cult branding : How I discovered the black art of cult branding, he lists Six major cult brand tactics that matter most when building brands and targeting customers.

How could peloton enhance the engagement of users : How could the company secure its leading position in the market despite the escalating competition?

Introduce multiple sub-brands in the same product category : Giving examples, discuss any four (4) reasons why a brand would introduce multiple sub-brands in the same product category.

Pros and cons of using celebrities as message sources : Pros and cons of using celebrities as message sources. Do you think it should do more celebrity endorsment and collaborations like it did with idris elba?

Define horizontal and vertical distribution : Identify where your company/product shows evidence of horizontal distribution and where it can find or how it deliveries efficiencies.

Describe whatsapp as a channel : Describe WhatsApp as a channel and what its primary functions/capabilities are. Why and how do people use it?

Compare claims filing processes of private and public payers : Characteristics and claims filing processes of private and public payers, What type of ethical issues could arise with personnel during the claims filing proces

Example of market segmentation : Give an example of market segmentation that is appropriate for the purposes of product design but imappropriate for the purposes of marketing channel design.

How to transform these strategies to succeed in that market : Choose any one emerging market and suggest how you need to transform these strategies to succeed in that market.

User Account

All Pages