Define go-to-market offerings

Assignment Help Strategic Management
Reference no: EM133295885

Assignment:

Problem Statement :The Bliss's major presence is in the luxury and upper midscale segment, for which they had invested $ 20 billion in building premium hotel rooms and maintaining them was also an expensive affair. Also, post covid the travel industry had a major hit factoring in the changes in company travel policies, consumer sentiment and willingness to travel, length of stays and structural changes to demand such as videoconferences instead of in-person events.

In addition to the above problems, The Bliss is facing tough competition from traditional established hotel businesses, increasing fragmentation due to independent hoteliers and disrupted market by players like Home Away. The company started experiencing a dip in its metrics like the average daily rate (ADR) by 2.5 % and RevPAR by 4%. Home Away started taking an increasing share of the accommodation market pie, reducing The Bliss's market share by 10%. The Bliss struggled in identifying areas where it could combat Home Away's exceptional product and pricing strategy without compromising on its unique customer experience.

Help the client define Go-to-Market offerings including illustrative lead generation, improving occupancy rates, enhancing customer experiences, brand loyalty and drafting user friendly policies.

Reference no: EM133295885

Questions Cloud

Do you feel this is a sound financial move by janet : Do you feel this is a sound financial move by Janet? You make the call. Give your specific recommendations to Janet.
How involved were the members of the team in this activity : How involved were the members of the team in this activity? Why do you think people become deeply engaged in their work?
Describe the washington posts current publishing : Describe The Washington Post's current publishing and SaaS business models, including each of the following components: value proposition, profit formula.
What are the issues with netflix organizational culture : What are some of the issues with Netflix's organizational culture? What could be done to resolve some of these issues?
Define go-to-market offerings : Help the client define Go-to-Market offerings including illustrative lead generation, improving occupancy rates, enhancing customer experiences.
What legal issues are raised by this case : What legal issues are raised by this case in regards to Jurisdiction and Tort
How to establish a channel structure in india : What channel alignment constraints face d.light as it thinks about how to establish a channel structure in India? List and describe any legal, environmental.
What is communicate type of news to a large organization : What is the best way to communicate this type of news to a large organization, and why? Who should the communication come from an why?
Define the overall business strategy for the client : If you were to define the overall Business strategy for the client, how would you go about creating one?

Reviews

Write a Review

Strategic Management Questions & Answers

  Stephen covey on goal setting and execution

Write a short summary of the main learning points of video and implications for practice - Stephen Covey on goal setting and execution

  Make action plan for implementation of strategic initiatives

Develop an action plan for the implementation of strategic initiatives for Johns Hopkins Hospital that identifies, at minimum: responsible individuals.

  Human performance technology discussion questions 1 on an

1. on an airplane you find yourself sitting next to an executive whose goodwill is important to you either as a client

  What feasible strategies would you recommend

What feasible strategies would you recommend? What are the pros and cons? State what should be done - why, how, and by whom? Be specific.

  Identify strategic alternatives

Identify strategic alternatives.-  Based on your SWOT analysis, decide what the strategic growth options are for the company you chose.

  Analyze the organizations strategy plan for compliance

Analyze the organization's strategy plan for compliance with the current acceptable standards or norms relative to social responsibility today.

  Analyze the effectiveness of the given strategies

You will analyze branding and packaging. In your essay, include the following- Analyze effectiveness of these strategies and compare to two similar products.

  Discuss the challenges for strategic planning

Challenges for strategic planning considering legislation and quality improvement measures involve the way organizations function. legislation dictates.

  When introducing their extension of a brand

It does allow a corporation to gain a little headway when introducing their extension of a brand.

  Develop a strategic business plan for a new venture

Start-up companies are more important in bringing products and services to market. In response to new technology, new and innovative businesses are taking over the markets of those older companies too slow to move with changing customer demands.

  Differentlyin terms of the distribution strategies

What do you think should be done differentlyin terms of the distribution strategies being used for this Brand?  Why?

  This assessment task needs that groups examine two firms

this assessment task needs that groups examine two firms from the one industry that display contrasting e.g.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd